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To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.

The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.

A woman left the internet in a thrilled frenzy after sharing a picture of a man she claimed was her boyfriend, revealing his uncanny resemblance to late popstar Michael Jackson.

Lourdes Zavaleta, 21, took to Twitter to share an image of the Thriller singer's doppelganger, and was quickly bombarded with replies from fellow users gleefully quoting Jackson's lyrics at her in a series of very cheeky - and very entertaining - puns.

Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.

The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.

'It's really cool that so many people are finding this funny since it was supposed to just be a joke between me and my friends.

Joining forces with his similarly wronged brothers, hot-headed Eiji (Tatsuya Fuji) ...

See full summary » Tough girl biker Ako (pop singer Akiko Wada) comes across Mei (Meiko Kaji) and her girl gang (the Alleycats/Stray Cats) as they are about to have a knife fight in Shinjuku, Tokyo with another gang of girls.

Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.

The program was complemented by a variety of digital, event and social activations.

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To increase buzz around the DVD & Blu-ray release of Entourage the movie, Playboy developed a socially-driven digital marketing program to capture guys’ attention by giving them the chance to live like a VIP for one weekend in Hollywood —with Playmates included.

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